# Paper Types and Weights (GSM) Explained | Promax Help Center

> A plain guide to paper weights in gsm, coated and uncoated paper, kraft and card. Choose the right paper for flyers, brochures, cards and bags.

Source: https://promaxdigitaluae.com/help/paper-types-and-weights/
Updated: 2026-10-06

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# Paper types and weights (gsm)

GSM means grams per square metre. A higher number means thicker, heavier paper. Office paper is about 80 gsm, flyers are often 130 to 170 gsm, and business cards are usually 300 to 400 gsm.

Quick answer

GSM means grams per square metre. A higher number means thicker, heavier paper. Office paper is about 80 gsm, flyers are often 130 to 170 gsm, and business cards are usually 300 to 400 gsm.

## What is GSM?

GSM stands for grams per square metre. It tells you how heavy and thick the paper is. More gsm usually means a stronger, more premium feel.

## Common weights and uses

Product

Usual weight

Letterheads and forms

80 to 120 gsm

Flyers and leaflets

130 to 170 gsm

Brochure pages

130 to 170 gsm

Brochure covers and folders

250 to 350 gsm

Business cards

300 to 400 gsm

Paper bags

Often 100 to 200 gsm kraft or art paper

## Coated and uncoated paper

**Coated paper** (gloss or matt) gives bright colour and sharp images. **Uncoated paper** feels natural and is easy to write on, so it suits letterheads and notebooks.

## Kraft paper

Kraft paper is brown or white paper with a natural look. It is popular for bags, food packaging and eco friendly brands.

## Not sure what to pick?

Tell us what you are making and we will suggest a paper and a weight.

FAQ

## Frequently asked questions

### What gsm is best for business cards?

Most business cards use 300 to 400 gsm card for a firm, premium feel.

### What is the difference between matt and gloss?

Gloss is shiny and makes colours pop. Matt is soft and looks modern and calm.

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## More guides

-   [How to prepare artwork for printing](https://promaxdigitaluae.com/help/prepare-artwork-for-printing/)
-   [How to place an order](https://promaxdigitaluae.com/help/how-to-place-an-order/)
-   [Printing finishes: lamination, UV, foil and emboss](https://promaxdigitaluae.com/help/printing-finishes-guide/)
-   [Packaging box types explained](https://promaxdigitaluae.com/help/packaging-box-types/)

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