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Packaging box types explained

Rigid boxes are strong and premium, used for gifts and perfume. Folding cartons are light and economical, used for retail products. Mailer boxes are tough and made for shipping online orders. Sleeve boxes slide over a tray for a clean look.

Quick answer

Rigid boxes are strong and premium, used for gifts and perfume. Folding cartons are light and economical, used for retail products. Mailer boxes are tough and made for shipping online orders. Sleeve boxes slide over a tray for a clean look.

Rigid boxes

Made from thick board wrapped in printed paper. They feel heavy and premium. Best for gifts, perfume, jewellery and VIP sets.

Folding cartons

Made from printed paperboard that ships flat and folds into a box. Good for retail products, cosmetics and food items. They keep the cost per box low for larger runs.

Mailer boxes

Strong boxes, often made from corrugated board, designed for shipping. Best for online orders and subscription boxes.

Sleeve boxes and drawer boxes

A sleeve slides over an inner tray. A drawer box slides out like a drawer. Both make opening feel special.

How to choose

  • Selling a premium gift? Choose a rigid box.
  • Selling a retail product in a shop? Choose a folding carton.
  • Shipping online? Choose a mailer box.
  • Want a special opening moment? Choose a sleeve or drawer box.

FAQ

Frequently asked questions

What is the strongest type of box?

Rigid boxes are very strong and keep their shape. For shipping, corrugated mailer boxes are best.

Which box is cheapest?

Folding cartons are usually the most economical, especially in larger quantities.

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