Quick answer
GSM means grams per square metre. A higher number means thicker, heavier paper. Office paper is about 80 gsm, flyers are often 130 to 170 gsm, and business cards are usually 300 to 400 gsm.
What is GSM?
GSM stands for grams per square metre. It tells you how heavy and thick the paper is. More gsm usually means a stronger, more premium feel.
Common weights and uses
| Product | Usual weight |
|---|---|
| Letterheads and forms | 80 to 120 gsm |
| Flyers and leaflets | 130 to 170 gsm |
| Brochure pages | 130 to 170 gsm |
| Brochure covers and folders | 250 to 350 gsm |
| Business cards | 300 to 400 gsm |
| Paper bags | Often 100 to 200 gsm kraft or art paper |
Coated and uncoated paper
Coated paper (gloss or matt) gives bright colour and sharp images. Uncoated paper feels natural and is easy to write on, so it suits letterheads and notebooks.
Kraft paper
Kraft paper is brown or white paper with a natural look. It is popular for bags, food packaging and eco friendly brands.
Not sure what to pick?
Tell us what you are making and we will suggest a paper and a weight.
FAQ
Frequently asked questions
What gsm is best for business cards?
Most business cards use 300 to 400 gsm card for a firm, premium feel.
What is the difference between matt and gloss?
Gloss is shiny and makes colours pop. Matt is soft and looks modern and calm.